The Fourth of July holiday rush started as travelers were going all over to celebrate Independence Day.

Indeed, even with rising gas prices and expensive plane tickets, travelers stayed focused on their end of the week excursions, making for a bustling day at Los Angeles International Airport on Friday.

In excess of 43 million people were relied upon to travel this end of the week, and among them the American Automobile Association said 3.5 million will fly, putting more interest on all areas of the travel industry.

With the quantity of travelers rising, prices were likewise on a vertical trajectory.

“You see lodging rates and they are up in excess of 30%, car rental rates are up in excess of 80%,” said Doug Shupe with AAA.

AAA said prices may stay high consistently.