Google is banning “sugar daddy” apps from its application store, the company said Wednesday, in a move that aligns the Android telephone producer with competitor Apple.

The change will produce results Sept. 1, as per Google.

“We’re refreshing the inappropriate substance policy to institute new limitations on sexual substance, explicitly restricting repaid sexual connections,” Google said in a notification to developers.

Google’s Play Store as of now boycotts “services that might be deciphered as giving sexual demonstrations in return to compensation” — however the refreshed rules are more pointed.

As indicated by Google’s new phrasing, the company will preclude “apps that advance sex-related diversion, escort services or different services that might be deciphered as giving sexual demonstrations in return to compensation, including, yet not restricted to remunerated dating or sexual arrangements where one member is relied upon or inferred to give money, gifts or financial help to another member (‘sugar dating’).”

Google didn’t clarify the circumstance of its choice in its notification and didn’t quickly answer to a solicitation for input.

The Google Play Store right now offers apps like SeekingArrangement, Sugar Daddy Meet and Sugar Daddy Dating that guarantee to associate wealthy people with more youthful or more alluring accomplices.

Comparative apps have effectively been restricted from Apple’s App Store, which denies “‘hookup’ apps that might incorporate pornography or be utilized to work with prostitution,” as indicated by the company’s designer rules.

SeekingArrangement’s application has been inaccessible on Apple’s App Store since 2018 however stays accessible for Android users. The company didn’t quickly answer to a solicitation for input on what Google’s change will mean for its business.

Google’s choice might be expected to the 2018 FOSTA bill endorsed by President Donald Trump, which eliminated Section 230 legitimate securities for organizations that are blamed for purposely supporting sex trafficking. The disputable bill provoked Craigslist to eliminate its “personals” section.