The prime supporter and previous CEO of $2 billion advertising startup Iterable says he was extracted from the company for taking LSD at work.

San Francisco-based Iterable allegedly conveyed a reminder to staff on Monday reporting that fellow benefactor Justin Zhu was terminated for violating company policy, yet Zhu told media on Tuesday that the board removed him for taking the hallucinogenic before a gathering in 2019.

Zhu told media he was testing by taking a modest quantity of the hallucinogenic, or microdosing, with an end goal to support his core interest. An agent for Iterable didn’t return the media’s solicitation for input.

The utilization of LSD is illicit in the US and the Drug Enforcement Agency orders it as a Schedule I substance, which likewise incorporates pot, heroin and rapture. In any case, the utilization of LSD as an imaginative enhancement and microdosing as an instrument to center has gotten progressively mainstream, especially in Silicon Valley, where Apple fellow benefactor Steve Jobs talked straightforwardly about his utilization of the medication.

Zhu, who recently worked at Google and Twitter, helped to establish Iterable in 2013 alongside Andrew Boni. By Wednesday morning, Iterable had taken out Justin Zhu from the administration group recorded on its site and named Andrew Boni CEO.

Boni apparently said in the notice to staff that Zhu’s disregarded the company’s “arrangements and qualities,” yet his “conduct likewise subverted the board’s trust in Justin’s capacity to lead the company going ahead.”

Boni likewise commended Zhu as a “top notch innovator and inventive scholar” whose “vision, innovativeness and energy will stay a center piece of our way of life.”

Iterable gives showcasing administrations to businesses. It’s quickly extended lately, standing out as truly newsworthy in 2019 when it got $60 million in financing from investors. Its list of customers currently incorporates significant burdens like DoorDash, Asics and Zillow, as indicated by its site.