Alphabet Inc-owned Google said on Thursday it is lowering the fee that subscription-based applications need to pay Play Store to 15% right from the very first moment, following criticism about its fee structure from companies like Spotify.

As of now, developers pay a 30% subscription fee in the primary year, and 15% from there on.

“We’ve heard that client stir makes it trying for subscription businesses to profit from that reduced rate. Along these lines, we’re improving on things to guarantee they can,” Google said in a blogpost.

The new structure will kick in from January one year from now and probable urge developers to change from one-time payment modes to subscriptions.

digital book companies and on-demand music streaming services, which utilize the majority of their deals to pay for content expenses, will presently be qualified for a help fee as low as 10%.

Google has experienced harsh criticism from huge firms like Microsoft, Spotify, just as new businesses and more modest companies, that charge the fees deny buyers of decisions and push up application costs.

In March, Google had said it will cut the help fee it charges developers on its application store by half on the first $1 million they procure in income in a year, a move like iPhone maker Apple.